Logo evolution has been practiced by brands for decades. Whilst the key elements of your logo may remain unchanged, it must still evolve over time to remain relevant and contemporary, particularly if you are in a highly competitive market. Truly great logos are instantly recognisable and leave a lasting impression (think Apple or Nike). If you are dissatisfied with the logo of your existing brand and want to start again with a complete redesign to present yourself in a new market or industry, then this may be preferred path. It is often the safer option if you are already content with some aspects of your logo and do not wish to lose the brand equity or brand awareness that you have worked so hard to build.Ĭonversely, a revolution can be compared to starting out with a blank canvas.
The big question you must ask yourself before diving into a logo update is - evolution or revolution? It is important to choose a pathway that best suits the objectives of your logo rebrand.Īn evolution generally involves slight modifications to components of your existing logo to keep it fresh, contemporary and visually appealing. This is especially true when it comes to your logo.
This natural progression is necessary for your business to stay at the forefront of the latest industry advancements and to better position yourself in the ever-changing minds of your consumers. Just like people, a company will grow, change and transform over time.